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WF POWDER COATING – Made in Germany: Superior Quality, Long-Lasting Wheels
The Future of Wheel Finishing: Introducing WF POWDER COATING! 🔥
We’re thrilled to introduce our brand-new WF POWDER COATING technology! With our in-house powder coating facility, we can now produce wheels with exceptionally high-quality, long-lasting finishes —all crafted in Germany. This advanced process ensures maximum durability , providing optimal protection against corrosion, chemicals, and mechanical wear.
What is Powder Coating?
Powder coating is a multi-step, high-tech process that applies an ultra-durable protective layer to the wheel surface. Thanks to cutting-edge SPS control technology and automation , we achieve unparalleled efficiency and sustainability . Beyond classic powder coating, we also offer a high-gloss polished finish , delivering a mirror-like shine on request!
🚀 Upgrade your wheels with the best finish in the game – only with WF POWDER COATING!
Step 1: Preparation & Pre-Treatment
For flawless coating results , meticulous preparation is essential. Painted wheels undergo a chemical stripping process , while uncoated wheels move directly into the smoothing phase .
First, the wheels are glass bead blasted to remove impurities.
Then, they go through a two-stage vibratory grinding process :
Coarse grinding removes burrs.
Fine grinding ensures a perfectly smooth surface.
For special finishes , we intensify the process to achieve a mirror-like, high-gloss look !
Step 2: The Powder Coating Process
In a sterile environment , the prepped wheels undergo our cutting-edge coating process .
Electrostatically charged powder is applied in up to three layers for maximum durability.
Each layer is carefully inspected to ensure a flawless finish .
The coated wheels are then cured in high-temperature ovens , creating an ultra-durable, long-lasting surface .
The result? Unmatched quality, stunning aesthetics, and ultimate protection! 🔥
Step 3: Marking & Quality Control (QC)
After coating, each wheel receives a permanent laser engraving , certifying the authenticity and quality of the WF powder coating.
The engraving includes the production date and specifications for full traceability.
This ensures that every wheel meets our highest quality standards .
🔎 Our marking is more than just a detail – it’s a seal of excellence!
Color Samples from Our In-House Coating
sparkling silver
racing light gold
deep black
verdichted
dark steel
antique bronze
Powder Coating Up Close: Exclusive Insights into Our Refinement Technology!
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Bilal on the R2 & R3
– Exclusive Insights!
Bilal reveals what makes the new R2 & R3 wheels a game-changer.
Bilal on the new products – Innovations and Highlights
In this exclusive interview, Bilal talks about the new WF wheels set to shake up the market. What new products can we expect? What does Bilal think about the latest innovations? A team member asked him a few questions to get the inside scoop on these exciting developments.
Questions:
Why did you decide to expand the Forged series?
Bilal:
With the construction of our new company building and increased production capabilities, we now have much more flexibility. That’s why we decided to take the Forged series to the next level.
Questions:
What makes our production process different from other manufacturers?
Bilal:
The blanks produced exclusively for us differ in quality, composition, and structure from those of our competitors. By reinforcing and thickening the material in key areas, we’ve been able to achieve an extreme level of concavity that truly sets us apart.
Questions:
How do the new R2 and R3 models differ from the previous R1?
Bilal:
The Race 1 wheel was purely a performance-forged wheel, where we focused on achieving the absolute minimum weight. With the R2 and R3, we wanted to bring the extreme concavity we developed with the CF4 into the Forged segment. Both models are designed for maximum concavity—something that had never been achieved before. Of course, we took inspiration from the R1 and refined key areas to make the wheels as lightweight as possible.
Questions:
If a customer wanted to install the R2 on a VW Polo, would that be possible?
Bilal:
No, that wouldn’t be possible. As we have been for the past ten years, we remain focused on producing wheels for cars within our target market. Our products are mainly designed for BMW M models, select Audi RS models, MB AMG models, and similar high-performance vehicles. The R2 and R3 will be available in the standard CF4 dimensions, along with additional 19-inch sizes.
Questions:
Can our customers expect anything new, such as a fresh color option?
Bilal:
In the past, we’ve offered three or four standard colors. However, the trend is shifting more and more towards gold, brass, and white-gold tones. We didn’t want to miss the opportunity, so we experimented with various shades using our in-house powder coating technology. The result is a color that has never been seen before—Light Gold.
Questions:
So many exciting innovations and updates! What makes you particularly proud of these new products? Were there any challenges you’d like to share?
Bilal:
I’m extremely proud of every product launch because it’s the result of months of hard work! A new wheel goes through a long development process before it’s ready for the market. It starts with a design concept and extends all the way to the safety standards each spoke must meet to ensure a fully functional wheel. I’m just incredibly proud to present these wheels today, with their unique design and advanced technology. Once again, we’ve succeeded in bringing a high-end product to market and proving any doubts wrong!
Our new webshop is live! From now on, customers and dealers can use the wheel configurator, check real-time stock availability, and get an exclusive behind-the-scenes look...
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